There is no doubt that the 2012 class of Parco NEXT Next labels was the strongest yet.
Taken as a collective whole they were more eclectic, innovative and interesting than before. But like a great band that hits the big time with their first album, the pressure is on.
As these fledgling labels get ready to launch into their second season, the questions on my lips were simple. Can they take these promising starts and grow as brands, evolving their style and learning lessons from their first collections?
In other words, would the learning curve continue or would some of the labels suffer from second album syndrome?