I very rarely attend international brands events in Singapore.
With my niche focus on independent designers, and the fact these brands have massive marketing machines and the whole blogosphere to promote them – I’m going to struggle to add anything of value if I cover them on this blog.
However, last Friday I decided to break the rule and go to the UNIQLO UT pop up launch party which is part of a global pop up series by the brand, stopping in Tokyo, Taiwan, London and NYC among other cities around the world. The UTs are a collection of t-shirts which are ‘used as media for modern expression inspired by pop culture and collaborations with companies worldwide’ which UNIQLO as started producing and will be running and changing on seasonal basis.
Apart from this interesting concept for UTs (who wouldn’t like the funky take on regular t-shirts?), the reason I was interested was the fact they have collaborated with Noise Singapore - the local platform for emerging creative artists - to produce a range of t-shirts specifically for the local market. Moreover, the proceedings from these sales go to Transmission, an experimental incubatory platform organised by PHUNK - one of Singapore's leading creative collaboratives to mentor young people from various creative disciplines.
|Loved the display of flying tees at the event!!!|