About me

My name is Rana. Better known in this town as the smiley girl with big curly hair and a penchant for bright colours and sky-high heels.

Before you ask, yes the hair is real. With the big curls I could not stand out more from the laid back, silky-haired and monochrome-clad crowd of Singapore.

But opposites do attract and I might be just the right person to blog about this city's emerging designers, cool boutiques and everything fashionable around town.

I was born and brought up in Beirut, Lebanon and have been interested in fashion ever since I started sewing clothes for my Barbie dolls.

As an eternal traveller, my life journey has taken me through wars in my home country and a stint in Dubai to a new life in Asia, where I found calling in the midst of its amazing culture and people.

Along the way I've been lucky enough to visit great fashion cities like London, Paris and New York, but one thing stands out. Everywhere I go I am fascinated by what local designers and craftsmen are doing.

Whether its trawling through a souq in Yemen or buying material for an overcoat from a trader in Iran, I always seek out the people getting their hands dirty in the grass roots trade, because fashion is as much about the one man band as it is the multi-billion dollar label.

Of course I love what the Versace's and D&G's of the world are up to, but let's be honest. I can find that out anywhere and everywhere. 

My mission right now is to find the beating heart of style and fashion in Singapore and Asia.
Join me on my journey.