Saturday 14 April 2012

We Want Beautiful Shoes: Party in heels, flats, pumps, shoes, shoes, shoes!!

You know someone is serious about foot candy when the company is called Surrealist Love Scene AND they throw a party called ‘we want beautiful shoes!’

Apart from having the best name in Asian fashion since Indonesia’s Nipples Revolt, these guys are also hosting the best event in town, and one which I’ll be marking down on my calendar.

So don’t fret if you miss it this time around. The ‘We Want Beautiful Shoes’ party will take place every 3 months for a whole weekend.

Basically imagine yourself as Alice in Wonderland, only here, you’re surrounded by the most fanciful shoes you’ll see around town and all the signs should say ‘wear me’ or ‘buy me’.

Fiona (left) is leading the revolution for fanciful shoes!

Shoes or candy? It's hard to tell!

The party, which is on until Sunday, is also to celebrate the launch of, the online store which will be carrying a variety of labels, amongst which is one of my favourite shoe labels,  Irregular Choice.

As the local distributer of Irregular Choice and other labels, Fiona who is the co-founder of Surrealist Love Scene wanted to a way to deal with customers directly as well as through stockists and the idea on the online e-tailer came to be as a result.

Other labels which will be on (launching this weekend!) are Poetic License shoes from London, 72SMALLDIVE accessories and bags from Italy and Singapore labels Nicholas and Saturday for clothing, and Shito shoes (remember it here?) which will be retailing exclusively on the site!

The styles – especially shoes- you’ll find here are nothing like what you normally see around. There is hardly any black or plain pair in town. It’s all about fantasy-like, fun and creative shoes which are guaranteed to make you smile.

The showroom was seriously exploding with colours and patterns and a countless pairs caught my eyes! But my favourites have to be the ice-cream cone heel sandals, the unusual bridal shoes from Irregular Choice and a beautiful – and a comparatively understated – pink and red pair from Shito which sadly I forgot to snap on camera :-(

These Irregular Choice ice-cream heels are perfect to put you in the summer mood!

Would you dare wearing these for your wedding?

Local label Shito is also stocked at New collection arriving soon!!!

So if you like your shoes to be creative, fun and push the boundaries, this might just be the place for you. I know I will be swooning over those beauties once the site is up! But if you also like to get lost in this colourful shoe heaven then make sure not to miss the party (continuing until Sunday 15th of April and happening every 3 months).

Keep posted on the launch of and the next sale/shoe party on the facebook page

The showroom/warehouse (where the party takes place) is located at 22 Sin Ming Lane, #7-85, Midview City, Singapore 573969.