Tuesday 10 January 2012

ERIIN: Bringing Asian fashion to the world?

For those of you, who have been asking about the availability of some of the Singaporean and regional labels, ERIIN.com which is launching on the 12th (Thursday) might become your regular online shopping destination.

I was told about this website last month when I met Kate and Maisha, the two young Singaporean ladies behind the site who want to introduce the up-and-coming local and Asia Pacific labels to the rest of the world.

Naturally I loved the idea – in many ways it’s kind of the e-commerce ideological sister of this blog. Well, today when the email announcing the launch this week dropped in my inbox the excitement started kicking especially after reading the list of designers and labels which they will be stocking.

Among those are three local labels, PAULINE.NING, Hansel and OwnMuse (will be featuring the latest very soon on here!!) which I simply love. In addition to these, ERIIN.com will also be stocking 5 other Singaporean designers, and cool labels from Taiwan, Hong Kong, Australia, Philippines and Indonesia where one of labels is called Nipples Revolt… I can’t wait to find out exactly what they’ll be selling!

If you like what you’ve read so far, keep posted for later this week I will be making my picks from ERIIN.com once the website is launched.

The other good news is that they deliver worldwide and they say they have a full refund policy as well so check it out this Thursday (last minute hitches notwithstanding) or sign up for their newsletter on http://www.eriin.com.