Thursday, 12 April 2012

AUDI STAR CREATION 2012: Q&A with the fourth finalist Kim Soo-Jeong from South Korea

The second Korean finalist of Audi Start Creation (I’m running them in alphabetical order by the way!) is Kim Soo-Jeong. The 24-year old’s collection ‘The Coexistence of Embossed Carving and Intaglio’ uses fabric in an unusual way to create carving effect on the garments. Scroll down to read more about the young designer’s work and ambitions.

2nd South Korean finalist of Star Creation, Kim Soo-Jeong

Name of designer: Kim Soo-Jeong (South Korea)
Age:  24
Name of Collection: The Coexistence of Embossed Carving and Intaglio

  1. What made you participate in the Audi Star Creation? How did you hear about it?
When I heard about Audi Star Creation from one of my Professor Jin Sung Mo last year, I thought that this was a golden opportunity to start as a designer and be known in the fashion world. He taught me Foundational Design and helped me a lot in finding my direction in fashion. I feel very excited about the idea that I could be featured in a fashion show all the way in Singapore! This was an opportunity I did not want to miss. 

  1. What was the inspiration behind your collection?
I have always had a strong interest in architecture. After reading a book filled with photos of formative structures, I thought that it would be fun to make clothes by carving fabric as architects carve, or build structures, with materials like cement or wood. To make this happen, I needed to develop new materials because I thought I had to cut the fabric as a lump, not just connecting each pieces of fabric together. When I developed the material, I got inspiration from a thick book. I stacked pieces of silk fabric together, like pages in a book, to be carved into clothes.

  1. What new ideas/approach do you think you bring to the fashion scene in the region?
I want to share my ideas about fabricating new materials and constructing structural lines.

  1. Any Asian designers/labels that you like and look up to?
Thai-American designer Phillip Lim. When I first saw his creations, I was won over by the exquisite details on the clothing and the sensations I felt from them.  

  1. What would you like to do if you win and who would be your target audience (people in the region, age group, style, etc...)?
I would go for a holiday to recharge, and then have a good think about the next step in my fashion career.

Any woman can wear my designs, regardless of age or occupation. I believe that every woman is beautiful and has her own personality. I hope that I can give them a sense pride and joy when they wear my clothes.  

For more Q&As with the other finalists, go to 'Audi Star Creation 2012' section on this blog.