Sunday 20 May 2012

Max Tan fashion film Crane Wife wins award

You may remember a while back that I wrote about Singapore label Max Tan's releasing a short fashion film to accompany their latest collection.

Well I'm pleased to report that 'Crane Wife' has already won an award.

The Allysa Sing directed short won the originality prize at the Very Short International Film Festival held here in Singapore.

Crane Wife from strangexperiments on Vimeo.

It has also been entered into the A Shaded View on Fashion Film and New York Fashion Film competitions.

Considering this is probably the first ever fashion short to come out of Singapore, its great news that it has received some critical success.

I interviewed the director Allysa Sing a while back to find out more about the concept. You can read that interview again here.

The film is embedded above, so if you want to know what all the fuss was about, then just hit play.

Congratulations and good luck to Allysa Sing and the rest of her crew for the future!

A still from Max Tan's Crane Wife fashion film
A still from Max Tan's Crane Wife fashion film