Tuesday, 2 October 2012

Patricia Field, Andrej Pejic and Guo Pei headline Digital Fashion Week in Singapore

Those of you who follow me on Facebook or Twitter will already know this (if you don’t follow me then why not!!), but I am extremely excited to have been asked to be a co-host on the world’s first Digital Fashion Week (DFW).

DFW is an amazing new Singapore-based project that is ashoppable live streaming fashion week”.

It’s basically an entire fashion week streamed online in partnership with YouTube, with no front row, none of the nonsense and posturing that comes with fashion shows AND the ability to be able to buy the clothes as you watch.

I will be doing live one-on-one interviews on Google+ after every show, so you will probably get sick of the sight of me soon :-). But WAY more exciting than that is the superstar line-up that will be in town later in three weeks time.

It’s been a big secret and it’s been so so tough keeping it under wraps but I can finally tell you that the stars of DFW will be none other than supermodel Andrej Pejic , Legendary Fashion Icon Patricia Field and China’s top designer Guo Pei in addition to America’s Next Top Model latest winner Sophie Sumner.

Andrej Pejic will be walking for DFW designers in Singapore! So exciting!!!

The queen of styling herself Patricia Field will be in town as well! Let the
SATC fever begin ;-)

Guo Pei is China's rising fashion designer  whose exquisite dresses
are coveted by Lady Gaga!!

If you watched the latest America's Next Top Model like
 I did, then you're familiar with Sophie who will rock the DFW
catwalk at two of the shows!

 For those of you who don’t know, Andrej Pejic is the iconic androgynous supermodel who has been at the very top of the modeling game for the past few years. Famous for being Jean Paul Gaultier’s muse and walking both menswear and womenswear collections, he’s pretty much walked for everyone who matters in the industry.

And even better news for those tuning in to watch DFW is the news that this is the ONLY place you will be able to see Andrej on the runway for the coming few months as he has stated he is sitting out the Autumn/Winter 2013 shows.

Patricia Field. Everybody knows who Patricia Field is right? She is probably THE stylist extraordinaire, having worked the wardrobes for Sex and the City (giving Carrie Bradshaw her unique style and winning an Emmy in the process), The Devil Wears Prada and Ugly Betty to name just a few. 

She's even been working in Asia recently, doing the costumes for the 2010 Chinese film Go Lala Go! and more recently the Taiwanese TV series The Material Queen.

Yes, she is fashion styling and costume design royalty, and guess what? Not only has she agreed to do an interview for Bonjour Singapore, but I’ll be assisting her in sourcing for some clothes and hopefully get some time to show her around the fashion hotspots of the little red dot. It will truly be an honour to have her here observing the shows.

The two superstars will be joined by avant-garde Chinese designer Guo Pei – whose wonderful creations have been coveted by Lady Gaga and worn by celebrities like Li Bing Bing and Zhang Ziyi - and six top Singaporean labels.

Even the announcement of the local designers has some exciting news as DFW will include the debut show for the FIRST ever menswear collection by Singapore icon Thomas Wee AND the debut live shows for London-based Singaporeans Eugene Lin and Tze Goh.

Eugine and Tze will be flying back to Singapore to show their collections publicly for the first time in the little red dot where they were born. They will be joined by local favourites Pauline.Ning, Ownmuse and cult menswear label -J-A-S-O-N- .

Singapore's fashion icon Thomas Wee will be showing menswear collection for the first
time during his 30+ years in fashion.
Eugine Lin is a rising Singapore-born designer who is based in London...

Tze Goh is also making waves in the emerging designers' scene in
the English capital!
The more familiar faces include JR Chan of menswear label J-A-S-O-N-

Talented duo Johanna and Shu Juang  from OwnMuse

And Pauline Lim from one of my favourite Singapore
labels Pauline.Ning. Can't wait!!!

It looks like it is shaping up to be an awesome event (and I’m not just saying that because I’m part of it), it’s just great to see someone trying to push the boundaries of fashion a bit more and expose more Singaporean talent to bigger international audience.

DFW will be held from 20th to 22nd October 2012, at The Tent @ Millenia Pavilion, Ritz-Carlton Singapore but everyone will be able to watch it on YouTube and DFW’s website.

I will be exclusively interviewing every single one of the participants on my blog in the coming weeks, and doing live streamed interviews during DFW itself. I will also be giving away a  very limited number of super exclusive passes for the VIP viewing parties at the shows closer to the time, so keep coming back here to check it out!

Now…what to wear, what to wear…