Saturday, 20 October 2012

Digital Fashion Week: Line-up and lowdown for day one

It's here. It's finally here.

The designers are here, the clothes are here and the models are here (causing quite a publicity stir it seems) and everything is ready. Digital Fashion Week gets under way today.

Yes, that's right the world's first online only fashion week is about to kick off and you can watch it all LIVE.

Much more than an ordinary fashion show, you will have a front row seat to ALL of the action. Front stage, backstage and probably side stage too. What's more is that you will also be given the opportunity to buy the clothes you see on the catwalk thanks to DFW's e-commerce partners Zalora.

All of the shows will be broadcast live on YouTube and on the official Digital Fashion Week website. The backstage action is also being broadcast there too and will be hosted by the beautiful Yvette King.

Post show interviews will be broadcast live on Google+ hangout and will be hosted by yours truly (in a variety of different dresses ha ha) along with a selection of bloggers from Singapore. And we will be interviewing everyone, so stay tuned for that!

Andrej Pejic and Sophie Sumner enjoying dim sum in Singapore. But now it's down to business.
Digital Fashion Week is under way 

Can't wait? Me neither. Well here's what to expect from Day one. Wish me luck and see you on the other side!!!!!

1.30pm: Live from Digital Fashion Week Singapore Thomas Wee backstage
 Yvette King and I talk about whats coming up and what we're looking forward to most in the show. And of course we're going to gossip about fashion and the celebs we're working with. Watch on

5pm: Digital Fashion Week Singapore – Thomas Wee Spring Summer 2013
The first show of the week is iconic Singaporean designer Thomas Wee who is showing a womenswear AND for the first time, a menswear collection. Both Sophie Sumner and Andrej Pejic will be walking this show. 
Watch on

5.30pm: Google+ LIVE Interview with Singaporean designer, Thomas Wee
 I will be hosting a live G+ Hangout after the show with Thomas. I'll also be joined by some selected bloggers who will be helping me grill the great man. You'll be able to watch AND comment live on the page here:

6pm: Live from Digital Fashion Week Singapore PAULINE.NING backstage
 Yvette King reports live from backstage area as the preparation for the second show of the day takes place. 
Watch on

7pm: Digital Fashion Week Singapore – PAULINE.NING Spring Summer 2013
 LIVE coverage of the eagerly awaited Pauline.Ning show. Pauline's designs have received a bit of global attention since Andrej Pejic wore one of her dresses at the DFW press conference. SATC stylist Pat Field is also fast becoming a fan. 
Watch on

7.30pm: Google+ LIVE Interview with Singaporean designer, Pauline.Ning
Join me after the show for another G+ Hangout as we collect some thoughts about the new collection and take questions from assembled bloggers and comments from people watching at home. 
You'll be able to watch AND comment live on the page here:

8pm: Live from Digital Fashion Week Singapore -J-A-S-O-N- backstage
Two menswear interviews in one day? You lucky people. Back to Yvette as she roves around the show giving you access all areas. 
Watch on

9pm: Digital Fashion Week Singapore -J-A-S-O-N- Menswear Spring Summer 2013
Catch JR Chan's avant garde menswear collection. My hubby is a big fan and will be wearing -J-A-S-O-N- to the event. So watch out for post event pictures to see how they look on very, very normal people ;-) 
Watch on

9.30pm: Google+ LIVE Interview with Singaporean designer, JR Chan (-J-A-S-O-N-)
Me in action again as we grill the talent behind the fast rising Singapore menswear label. Join the bloggers as we hangout and ask some searching questions. 
You'll be able to watch AND comment live on the page here:

10.45pm: Google+ LIVE Interview with legendary stylist, Patricia Field
This is the big one of the day. Tune in to see my co-host Yvette King and selected bloggers getting deep with the SATC stylist. You can also submit your comments live.DO NOT MISS THIS!!! 
You'll be able to watch AND comment live on the page here:

Remember you can keep in touch with everything happening, re-runs of the G+ hangouts and the schedules by following DFW on Facebook, Twitter, YouTube, Google+, by following Digitalfashionweek on Instagram and of course the official DFW website