Digital Fashion Week: Line-up and lowdown for day one

It's here. It's finally here.

The designers are here, the clothes are here and the models are here (causing quite a publicity stir it seems) and everything is ready. Digital Fashion Week gets under way today.

Yes, that's right the world's first online only fashion week is about to kick off and you can watch it all LIVE.

Much more than an ordinary fashion show, you will have a front row seat to ALL of the action. Front stage, backstage and probably side stage too. What's more is that you will also be given the opportunity to buy the clothes you see on the catwalk thanks to DFW's e-commerce partners Zalora.

All of the shows will be broadcast live on YouTube and on the official Digital Fashion Week website. The backstage action is also being broadcast there too and will be hosted by the beautiful Yvette King.

Post show interviews will be broadcast live on Google+ hangout and will be hosted by yours truly (in a variety of different dresses ha ha) along with a selection of bloggers from Singapore. And we will be interviewing everyone, so stay tuned for that!

Andrej Pejic and Sophie Sumner enjoying dim sum in Singapore. But now it's down to business.
Digital Fashion Week is under way 

Digital Fashion Week: Patricia Field - EXCLUSIVE interview with the legendary SATC stylist

When people ask me ‘Are you a Sex and the City fan?’, I roll my eyes at them!

I mean come on… is this even a question when one glance at my exploding technicolor wardrobe and 100+pairs of shoes says it all?? How could a girl with so many eclectic outfits, an obsession with sky high heels - and a mop of curly hair a la Carrie Bradshaw - not be a SATC fan? Fanatic more likely!

But although Carrie Bradshaw and myself share a few obsessions (not with Mr. Big though!), the main reason I love watching SATC again and again is the fashion and this means one thing: stylist extraordinaire Patricia Field!

Legendary in the way she mixes and matches the unexpected and for creating seemingly effortless yet iconic looks, Patricia’s styling is something any aspiring stylist like myself would love to achieve. In many ways, she is one of the reasons I got into styling and had the confidence to wear whatever I want regardless of what others thought of it.

Patricia Field is responsible for so many iconic looks in film and TV which are still talked about...

Digital Fashion Week: Q&A with DFW project director Charina

We all now know that top models, fashion royalty and top designers are coming to Singapore later this month for the first ever Digital Fashion Week, but what was the inspiration behind the event.

An event with the likes of Andrej Pejic, Sophie Sumner, SATC stylist Pat Field, top Chinese designer Guo Pei as well as great Singaporean designers can't have been easy to put together.

To find out I sat down for a Q&A with an exhausted but happy project director Charina Widjaja who helped explain DFW in more detail and even had time to announce another exciting partnership and promise more surprises on the runway!

The masterminds behind DFW: Project Director Charina Widjaja, and
Creative Director Keyis Ng. 

Patricia Field, Andrej Pejic and Guo Pei headline Digital Fashion Week in Singapore

Those of you who follow me on Facebook or Twitter will already know this (if you don’t follow me then why not!!), but I am extremely excited to have been asked to be a co-host on the world’s first Digital Fashion Week (DFW).

DFW is an amazing new Singapore-based project that is a “shoppable live streaming fashion week”.

It’s basically an entire fashion week streamed online in partnership with YouTube, with no front row, none of the nonsense and posturing that comes with fashion shows AND the ability to be able to buy the clothes as you watch.

I will be doing live one-on-one interviews on Google+ after every show, so you will probably get sick of the sight of me soon :-). But WAY more exciting than that is the superstar line-up that will be in town later in three weeks time.

It’s been a big secret and it’s been so so tough keeping it under wraps but I can finally tell you that the stars of DFW will be none other than supermodel Andrej Pejic , Legendary Fashion Icon Patricia Field and China’s top designer Guo Pei in addition to America’s Next Top Model latest winner Sophie Sumner.

Andrej Pejic will be walking for DFW designers in Singapore! So exciting!!!

The queen of styling herself Patricia Field will be in town as well! Let the
SATC fever begin ;-)

Sing and the City

Looking as fresh and elegant as her infamous onscreen character Charlotte ever was, Kristin Davis was in town tonight where it was a case of life imitating art, stylistically at least.

Kristin’s off screen style is so similar to Charlotte’s and she seemed as sweet, down to earth and approachable like the character we all loved her for.

Wearing a stylish yet understated outfit (a cute Marc Jacobs silk top and Prada skirt), Kristin had her hair tied up in a ponytail with very little make up on her face. She definitely looked like the girl next door and refreshingly for a celebrity, has managed to chat with people and kept a smile on her face most of the time.

And just because she made an effort to colour-coordinate her outfit with my dress (think she read my first blog post), I had to take a picture with her J

So here you go SATC fans!

Feeling like Carrie Bradshaw!