Digital Fashion Week: Line-up and lowdown for day one

It's here. It's finally here.

The designers are here, the clothes are here and the models are here (causing quite a publicity stir it seems) and everything is ready. Digital Fashion Week gets under way today.

Yes, that's right the world's first online only fashion week is about to kick off and you can watch it all LIVE.

Much more than an ordinary fashion show, you will have a front row seat to ALL of the action. Front stage, backstage and probably side stage too. What's more is that you will also be given the opportunity to buy the clothes you see on the catwalk thanks to DFW's e-commerce partners Zalora.

All of the shows will be broadcast live on YouTube and on the official Digital Fashion Week website. The backstage action is also being broadcast there too and will be hosted by the beautiful Yvette King.

Post show interviews will be broadcast live on Google+ hangout and will be hosted by yours truly (in a variety of different dresses ha ha) along with a selection of bloggers from Singapore. And we will be interviewing everyone, so stay tuned for that!

Andrej Pejic and Sophie Sumner enjoying dim sum in Singapore. But now it's down to business.
Digital Fashion Week is under way 

Digital Fashion Week: Interview with JR Chan of Singapore menswear -J-A-S-O-N-

Singaporean men really are a spoiled bunch...when it comes to fashion.

Considering this is still very much an emerging fashion market, there are a surprisingly large number of more avant garde labels peddling an increasingly diverse series of looks aimed at the modern male.

From the established labels and six year veterans like Depression to the new kids on the block like MASH-UP, MILS, EvenOdd and now even local icon Thomas Wee is about to launch a menswear collection. The truth is guys, you've never had it so good.

At the forefront of the Singapore man renaissance is -J-A-S-O-N-, a brand that has been around for a year and a half and already has a reputation for it's androgynous shapes and quirky twists on conventional tailoring.

Designer JR Chan took the Bonjour Singapore Q&A ahead of her appearance at Digital Fashion Week. Here's what she had to say.

Bonjour Singapore is one year old today! Thank you for your support!

Bonjour Singapore is one year old today, and what a journey it’s been.

I could never have thought when I posted a polite introduction as a relative newbie to Singapore on October 18, 2011, that I would be where I am now.

What started as a way of keeping in touch with my friends, killing time while I job hunted (still unemployed BTW) and sharing my new found passion for the talented local designers in Singapore has snowballed into something of a crusade.

I always wonder if many of the designers I approached or blogged about initially thought “who is this crazy curly haired foreigner?” but they smiled sweetly and helped me out anyway. 

Now one year on I have met so many talented people, made some amazing friends and been adopted by the Singapore fashion community as one of their own. It makes me realize that Singapore is a place with so much heart and soul.

One of my favourite photos of myself (wearing Mae Pang). It's my
anniversary so I'm allowed to post a pic or two of myself :-) Thanks for
John Tan of Streetpeek for the photo!!

Digital Fashion Week: Pictures from the press conference

Digital Fashion Week kicked off in earnest yesterday, with the arrival of the celebrity guests and the press conference officially announcing the event.

Yes – I was gathered in the same room as SATC stylist Patricia Field, ANTM winner Sophie Sumner and Andrej Pejic and watched in awe as my beautiful co-host Yvette King introduced DFW to the media and other Singapore bloggers.

I stood toe to toe with the husband of the genius that is Guo Pei(she'll be arriving at a later date) and I was able to give Eugene Lin my gratitude for his heartfelt and passionate views on the Singapore fashion scene.

An incredible talent line-up for Digital Fashion Week - and me in the corner :-)
On the sofa: Yvette King, Andrej Pejic, Patricia Field, Sophie Sumner, Guo Pei's husband
Jack representing her.
Back row: JR Chan (J-A-S-O-N), Johanna and Juang (Ownmuse), Tze Goh, Eugene Lin,
Pauline Lim (Paulne.Ning) and me :-)

And most importantly, I was able to get some photos. Having already read my Q&As, I know that’s what you want to see - pictures of beautiful people and me being a star-struck teenager.

Digital Fashion Week: Guo Pei Q&A on her exquisite designs coveted by Lady Gaga

It I were to describe Guo Pei’s creations, couture or haute couture wouldn't begin to describe it. There probably aren't enough words in the dictionary to suitably describe her outrageous creations. 

Anyone who says fashion can't be art has clearly never laid eyes on anything from China's top designer whose pieces all look like they stepped out of the most over the top gallery and museum in history.

Taking Chinese history and its rich culture as her inspiration, Guo Pei makes no compromise when it comes to creating and crafting exquisite gowns which sometimes take years to complete. 

It is feast to the eyes, inspiring as nothing I’ve ever seen before and way more avant-garde than anything Lady Gaga has managed to wear - Perhaps that is why the mother monster herself is so keen on getting her hands on one of her creations!

The Chinese designer is coming to Singapore for Digital Fashion Week (DFW) and her show is going to be the highlight and closing show of the event is not to miss for sure. There aren't many times you get a chance to see something so spectacular and exquisite especially after the late Alexander McQueen passed away and John Galliano stopped designing.

Want to daydream about fashion? Guo Pei makes some of the most
exquisite gowns I've seen...