Q&A with Allysa Sing: the director behind MAX TAN’s short fashion film ‘Crane Wife’

I don’t know if I have mentioned this before but as much as I am into fashion, I am into film as well! So it’s only natural that when I see a fashion video with a great narrative and superb direction I get as excited just as I would, seeing Yasmin Le Bon closing the Stephane Rolland couture show in a 50kg dress!

And it is not just any fashion film I’m talking about; this is a Singaporean film, conceived and produced by young talented people and showcasing local favourite Max Tan’s Autumn Winter 2012/13 collection from a different perspective.

Along with her creative team, the director of the short fashion film, Allysa Sing based this video on the Japanese folk fable ‘Crane Wife’ which is a chilling story in itself and kinda related to clothing.

The result is a simple narrative with a powerful mood which translates MAX TAN line’s easy yet sensuous philosophy and feel. I also love the score of the film, whose subtlety reminds me of some of the Asian films I’ve seen and admired over the years.

Crane Wife from strangexperiments on Vimeo.