Blueprint Singapore: 7 emerging labels to lust after

And so it’s over in flash. Singapore’s biggest week of fashion was over far too soon.

And despite the AFF shows stealing the spotlight last week, there was one event which I was very keen on attending: The Blueprint tradeshow.

Unlike the emporium, the tradeshow is not a place to shop but it’s a closed exhibition for labels and buyers to interact; and for emerging designers to bag some regional or international stockists which would help their labels grow.

As a member of the media (who got selected invites), I was present on Thursday and Friday and it was one of the most interesting events I’ve been to in Singapore so far. I got to discover and spot some amazing Asian and emerging labels which have all what it takes to be the next big thing.

New Indonesian label TOTON simply blew me away at Blueprint...
From clothes to accessories and shoes, every piece looked stunning!

Audi Star Creation Finalists’ Showdown and announcing the winners

After 6 weeks of posting twice a week interviews with the 12 finalists of Audi Star Creation, I was excited to finally see their sketches transformed to reality on the runway.

In fact as each collection came down the runway I felt as if I knew the designer and the clothing intimately.

But in the end it was a competition and there had to be winners and losers.

The winners were announced at the end of the show and they were Roderic Wong from China, Soravit Kaewkamon from Thailand and Ko Youngji from South Korea. And there was also a People’s Choice Award which went to Natalia Kiantoro from Indonesia.

Do they look familiar? If you've been reading the interviews
on this blog, then you've probably seen the sketches!

The winners of Star Creation: Ko Youngji, Roderic Wong andSoravit Kaewkamon  

Mother and Child project: The ultimate Mother's Day gift

It’s Mother’s Day this weekend and as much as it is the day to show our moms how much we love them, it should also be a day to think about those mothers who are less privileged than we are.

So instead of running and getting your mom that LV bag that you’ve been coveting (just so you can borrow it!), why not look for something simple and more meaningful this year?

If you need any ideas, then I’ve done the work for you and discovered this little store which I think many of us should support especially for this occasion.

AUDI STAR CREATION 2012: Q&A with the 12th finalist Vincent Wong from Malaysia

Perhaps unusual but Malaysian finalist Vincent Wong draws inspiration for his collection from religion. Entitled ‘Confession of Sins’, the collection is entirely in white and reflects the 21-year old’s reflection on concepts like purity and cleanliness. Read to find out more about his inspiration below.

Name of designer: Vincent Wong (Malaysia)
Age: 21
Name of Collection: Confession of Sins

1. What made you participate in the Audi Star Creation? How did you hear about it?

I first heard about Audi Star Creation two years ago, when fellow Malaysian Daniel Ngoo took one of the three top spots and the Audi Young Designer Award. Seeing Daniel’s success made me feel that the competition is an excellent opportunity for young designers to stand on the international stage.

AUDI STAR CREATION 2012: Q&A with the 11th finalist Tatsuya Tsukahara from Japan

The only Japanese finalist of the competition is Tatsuya Tsukahara whose collection stands out for its'unusual shapes and textures. The 24-year old’s collection ‘Braiding’ takes on traditional Japanese weaving techniques to a new level. Read what the designer has to say about it.

Designer Name : Tatsuya Tsukahara (Japan)
Age: 24
Collection Name: Braiding

1. What made you participate in the Audi Star Creation? How did you hear about it?

I first heard about the competition last year when I took part in the Tokyo New Designer Fashion Grand Prix, where I won the Workmanship prize. However, I only decided to join the competition when I heard about it again from my friend, Hiroyuki Watanabe, who was the Star Creation 2011 Audi Young Designer Award winner. It was a big challenge as this was only five days before the submission deadline, but I managed to draw on my five years of fashion education and sheer determination to finish conceptualising and designing my competition collection on time.

Threadbare & Squirrel: Haven for Singapore Designers

From the strapline of my blog, you would have guessed that Haji Lane is one of my favourite parts of town. No, not because of the sheesha cafes but the cool independent shophouse-boutiques which give this tiny alley its quirky and laid-back atmosphere – unlike lookalike malls-infested Orchard Road.

But despite the street’s unique indie character, I was disappointed on a recent visit when I saw more boutiques selling generic blogshop-type clothes than the local designers and unique finds, which made this street popular in the first place.

Only a handful of shops remain true to what this independent shopping heaven stands for – one of them is Threadbare and Squirrel, a multi-label boutique which has recently relocated to the adjacent Bali Lane to distinguish itself from the clone shops which are increasing day by day on the stretch of Haji and everywhere else in the city.

Display of the newly-stocked local labels at Threadbare & Squirrel: A.K.A. Wayward,
LION EARL, Primary and ZAAK.

AUDI STAR CREATION 2012: Q&A with the 10th finalist Soravit Kaewkamon from Thailand

The only unisex collection of the competition came from Thailand-based designer Soravit Kaewkamon. The collection ‘Love and Friendship’ is inspired by the hornbill as it is the symbol of friendship and the designs are so versatile that they can be worn by both men and women. Read what the designer had to say about her collection.

Name of designer: Soravit Kaewkamon (Thailand)

Age: 23

Name of Collection: Love and Friendship

1. What made you participate in the Audi Star Creation? How did you hear about it?

I heard about the competition last year from my lecturer from Silpakorn University, Asst. Prof. Namfon Laisattrukai, who taught me Decorative Arts. After completing my education and gaining experience from other competitions, like winning the top prize at SINGHA LIFE 2011, I think I am ready to take on Audi Star Creation 2012.

AUDI STAR CREATION 2012: Q&A with the 9th finalist Natalia Kiantoro from Indonesia

The only Indonesian finalist of Audi Star Creation is Natalia Kiantoro, 22, who was inspired by twisted objects for her collection ‘Tangled’. Read to find out what she has to say about the competition and her design approach.

Name of designer: Natalia Kiantoro (Indonesia)               
Age: 22
Name of Collection: Tangled

1. What made you participate in the Audi Star Creation? How did you hear about it?

I heard about Audi Star Creation from my lecturers, Liz Thng and Gulbarshin Karaulova at Raffles Design Institute (Shanghai). Last year, there was also a huge poster of 2011 winner, Chen Zhi Gang, in the school foyer, after he won the competition. Thanks to the guidance of my lecturers, I feel that I am good enough and have the qualities of a real fashion designer. I want to show my abilities to everyone through the competition.

Bonjour Beirut: Introducing Singapore to Lebanese labels

Bonjour my Singapore friends!


As you know I have been back home in Lebanon for the past fortnight. But that doesn't mean the fashion wheel stopped turning.


As well as updating my blog, I've been catching up on the latest labels and trends from back home. Once I'm back I'll post a weekly series on Beirut's hottest labels. Hopefully it will be of interest to you all!

As a starter, I'll just do a few introductory sentences - with some photos of course - to show you what's in store and to compel you to keep watching. Kind of like those ads for the terrible movies on Channel 5, but with fewer CGI giant sharks.


I'll start with Sarah's Bag. This label is a phenomenon in the Middle East and I think it would go down a storm in Singapore. It's being carried by all the famous Arab celebs including Queen Rania of Jordan.

Sarah's bag is a Lebanese success story, handmade bags with a wonderful backstory

There is a beautiful story behind the label which I'll share with you when I post. It's certainly not your ordinary fashion brand. In the meantime here is a picture of one of their latest bags inspired by Africa. Hot right?


On the other hand, Azzi and Osta are some of the new hot designers in Lebanon, making custom pieces from pret-a-porter to couture style. They're inspired by vintage cuts and their work is a world away from the Zuhair Murad style of overstated glamour. I've spoken to the designers and will be featuring the label in the blog soon.

As incubators go, Singapore has tonnes of enthusiasm but not quite so much know how. I think the powers that be could learn a lot from Starch, Lebanon's version of ParcoNEXTnext if you like.

Azzi and Osta - I wanted to steal this dress and smuggle it to Singapore!!



With designers Malaika and Dina Khalife at the opening of Starch Boutique



Dina Khalife's printed scarves - even my old classmate is a fashion designer now!

The project was conceived and started by one of Lebanon's most celebrated designers (which I guess gives you a clue as to why it works so well) Rabih Kayrouz. So it's lovely to see that once these guys hit the big time and start dressing A-listers, they don't forget where they came from.


I attended the re-opening of the space last week and it was an eye-opener, I'll be writing about new designers such as Malaika who does amazing contemporary accessories focusing on raw material and unusual technique and Dina Khalife, who was my classmate throughout university and is now producing scarves, tops, dresses and skirts in her amazing original prints.


There will be other things to come to - but I'll leave you with a nice family photo of my beautiful sister Ghenwa. Just to prove that huge hair runs in the family ;-)


It's been wonderful spending time back in Beirut, but I'm really looking forward to getting back to Singapore this week. So many events and so much to write about it seems!! I've missed you!!

Super curly sisters. Me and my sister Ghenwa relaxing at her place in Beirut

AUDI STAR CREATION 2012: Q&A with the eighth finalist Ling Siu Gin from Malaysia

Today’s Q&A is with finalist Ling Siu Gin from Malaysia whose collection ‘Manimal’ drew inspiration from two music videos, ‘Lions in Cages’ by Wolf Gang and “Paradise’ by Coldplay. Read on to find out how her fantasy-like collection came together.

Finalist Ling Sui Gin from Malaysia

Name of designer: Ling Siu Gin (Malaysia)
Age: 21
Name of Collection: Manimal

1. What made you participate in the Audi Star Creation? How did you hear about it?

I heard about Audi Star Creation from my lecturer, Ronney Henry, from Raffles Design Institute (Kuala Lumpur). As we were designing our graduation collection, he encouraged me to give the competition a try. I saw it as a chance for me to gain experience, to find out where my design abilities stand and how far I can go.

AUDI STAR CREATION 2012: Q&A with the 7th finalist Liang Wang from China

The only finalist from China is 27-year old Roderic Wong who was inspired by human anatomy for his collection ‘Tissue of Being’. One thing which Roderic stands proud of is his manipulation of fabric and unusual textures he chose to use. See what this aspiring designer has to say about his collection.

Name of designer: Roderic Wong (China)
Age: 27
Name of Collection: Tissue of being

1. What made you participate in the Audi Star Creation? How did you hear about it?

I heard about Audi Star Creation from my lecturer Liz Thng last year. She suggested that I should give it a shot. I am looking forward to show my work on the bigger stage. What’s more exciting is the one-year internship for FJ Benjamin in Singapore. The experience of living and working in such a multi-cultural country will be good for me in the long run.

AUDI STAR CREATION 2012: Q&A with the sixth finalist Ko Youngji from South Korea

Currently studying in Paris, the sixth (and the oldest) finalist of the Audi Star Creation is Ko Youngji from Korea. Youngji’s collection draws inspiration from dance and literature and translates it in a way that is personal to her experience living in Europe at the moment. Read what she has to say about this interesting collection and the story behind it.

Name of designer: Ko Youngji (South Korea)
Age: 32
Name of Collection: Li Jin

1. What made you participate in the Audi Star Creation? How did you hear about it?

I’m currently studying at l'Ecole Supérieure des Arts et Techniques de la Mode (ESMOD) in Paris. There, I learnt of the various fashion design competitions around the world and was able to look at the collections of the previous Star Creation winners through the website. It made such an impression on me that I found myself waiting for the call for entries for this year’s competition. I want be able to take part in this competition and stand on the same stage like those impressive designers did.

Why I'm proud to be a B.A.D. girl

I have a confession to make. I'm a B.A.D. girl!

But it’s nothing to be ashamed of, and the reason I'm leaving the country for a couple of weeks has nothing to do with being kicked out. In fact, it's something I'm rather pleased about.

Because being a B.A.D. girl means I'm Backing Asian Designers. It's a new initiative to raise awareness of emerging local talents in the region and encouraging people to go out and shop local. 

B.A.D has been launched by Singapore-based website Shopthemag.com, the luxury e-commerce site bringing you the crème de la crème of Asian designers. From Thailand to Vietnam, India, Hong Kong, Indonesia and of course Singapore - the breadth of coverage is pretty impressive.

Among the Asian labels on shopthemag.com is the awesome Thai label
Second Issue (remember it here?) from which this gorgeous dress is.

AUDI STAR CREATION 2012: Q&A with the fifth finalist Kim Yong-Woo from South Korea

The fifth finalist in the Audi Star Creation fashion contest is Kim Yong-Woo, whose collection takes inspiration from the concept of space and three-dimensional imagery. It's actually one of my personal favourite collections of this competition! Read on to see what he has to say about the competition and his designs.

Name of designer: Kim Yong Woo (South Korea)

Age: 27

Name of Collection: The Existence of Space

1. What made you participate in the Audi Star Creation? How did you hear about it?

I came across the competition while I was surfing the web with a friend during the Christmas season in 2011. The moment I saw it, I knew I had to take part. I was attracted by the lucrative prize money and opportunity to do an internship with FJ Benjamin in Singapore, if I win.

We Want Beautiful Shoes: Party in heels, flats, pumps, shoes, shoes, shoes!!

You know someone is serious about foot candy when the company is called Surrealist Love Scene AND they throw a party called ‘we want beautiful shoes!’

Apart from having the best name in Asian fashion since Indonesia’s Nipples Revolt, these guys are also hosting the best event in town, and one which I’ll be marking down on my calendar.

So don’t fret if you miss it this time around. The ‘We Want Beautiful Shoes’ party will take place every 3 months for a whole weekend.

Basically imagine yourself as Alice in Wonderland, only here, you’re surrounded by the most fanciful shoes you’ll see around town and all the signs should say ‘wear me’ or ‘buy me’.

Fiona (left) is leading the revolution for fanciful shoes!

Shoes or candy? It's hard to tell!

Weekend want(s): HOT picks from Parco next NEXT's 18 new labels – launching tomorrow the 14th of April!

In some places I've lived, supporting local fashion is an act of charity, cheering for uninspired rich kids playing at being designer.
But make no mistake. The scene in Singapore is more like London than Dubai. These new kids on the block have got the talent by the bucket!
From funky streetwear to perfectly-tailored work attire, original prints, and glamorous sharp cut frocks, the third batch of new designers at Parco next NEXT have got it all covered in their maiden collections which launch officially tomorrow, Saturday.
Despite having seen – and shopped – some of the collections this week, I’m looking forward to the launch party which will be the second Parco launch I go to since moving to Singapore (see here my first launch review).

One of my first purchases from the new designers at Parco next NEXT
is this cute t-shirt dress from MASH UP. Totally my style, Love it!!!

AUDI STAR CREATION 2012: Q&A with the fourth finalist Kim Soo-Jeong from South Korea

The second Korean finalist of Audi Start Creation (I’m running them in alphabetical order by the way!) is Kim Soo-Jeong. The 24-year old’s collection ‘The Coexistence of Embossed Carving and Intaglio’ uses fabric in an unusual way to create carving effect on the garments. Scroll down to read more about the young designer’s work and ambitions.

2nd South Korean finalist of Star Creation, Kim Soo-Jeong

Name of designer: Kim Soo-Jeong (South Korea)
Age:  24
Name of Collection: The Coexistence of Embossed Carving and Intaglio

1. What made you participate in the Audi Star Creation? How did you hear about it?

When I heard about Audi Star Creation from one of my Professor Jin Sung Mo last year, I thought that this was a golden opportunity to start as a designer and be known in the fashion world. He taught me Foundational Design and helped me a lot in finding my direction in fashion. I feel very excited about the idea that I could be featured in a fashion show all the way in Singapore! This was an opportunity I did not want to miss. 

AUDI STAR CREATION 2012: Q&A with the third finalist Kim Mina from Korea

South Korea had the most number of finalists (4 out of 12) in the Audi Star Creation competition this year and for the following 2 weeks, I’ll be running the Q&As with each of them every Tuesday and Thursday.

Today I start with Kim Mina, 24, whose collection ‘Piece to Place’ shows some interesting  cuts and colour combinations and is inspired by Korean Architecture. Here’s what she had to say about her work and the competition.

Kim Mina's collection 'Piece to Place'

Name of designer: Kim Mina (South Korea)

Age:  24
Name of Collection: Piece to Place

1. What made you participate in the Audi Star Creation? How did you hear about it?

I found out about the competition late last year when I heard my friends talking about it. I decided to find out more on the website, where I saw the collections of the previous finalists. I felt a strong urge to participate and decided to go ahead with it. As Audi Star Creation is a major fashion design competition in Asia, participants always bring a variety of fresh creations to the table, and a lot of support is given to the finalists. It is a dream competition that any budding designer will want to join.

Kim Mina from South Korea is one of the 4 South Korean
finalists of this year's Audi Star Creation.

AUDI STAR CREATION 2012: Q&A with the second finalist Jaslin Ong from Singapore

Time for the second Q&A with one of the Audi Star Creation finalists! If you’re not sure what this is, read my previous post about the competition and about the Q&As which I’ll be posting with each of the 12 finalists every Tuesday and Thursday. I promise you, there’s a lot of talent to see here!!!

Jaslin Ong from Singapore

Name of designer: Jaslin Ong (Singapore)
Age: 21
Name of Collection: Devastate(d)

1. What made you participate in the Audi Star Creation? How did you hear about it?

I heard about Audi Star Creation when Textile and Fashion Federation representatives came to give a talk about it in campus last year. I took part because it feels fresh and interesting, and I feel I have a shot at winning it. And of course, the attractive prizes and experience if I stand a chance to win!

AUDI STAR CREATION 2012: Q&A with the first finalist Eugenice Chen from Singapore

When I first moved to Singapore and started this blog, apart from the fun and excitement I wanted to share, I had one thing on my mind which I wished to concentrate on and keep as my ‘mission’. That was and still is, highlighting young talents from Singapore and the region.

Since then, I had the pleasure of meeting and discovering a lot of them especially through the Parco incubator program which allowed me to see the first-hand how hard-working, determined and talented  some of them are and I couldn’t be happier to dedicate a big part of my blog to show off their work.

Recently, another scheme promoting Asian talent has caught my eye and I decided to equally give it the coverage it deserves especially that it has great deal of promising talent. This is the Audi Star Creation - a fashion design competition open to all aspiring Asian designers who reside in the region.

Audrey Lim, one of our three winners in 2010. She is working now as an Assistant
Designer with the Design and Development team in RAOUL.